Last updated 16th April 2026

Welcome to the (Vertical Group Limited) Privacy Policy
When you share your personal, or business, information with (Vertical Group Limited) , you trust us with your information. We are committed to protecting and respecting your privacy and take this trust very seriously.

The purpose of this Privacy Policy is to explain how we collect, use, disclose and safeguard your information, through you accessing our website, making a travel enquiry with us, or a travel booking. It is also intended to advise you of the choices you have regarding our use of your information and how you can correct that information.

Using or accessing our website, giving your explicit consent either in writing or verbally, or by agreeing to our booking conditions, indicates your acceptance of this Privacy Policy and of any changes to it.

We may change this Privacy Policy at any time, and for any reason. We will alert you about any changes by updating the "Revised" date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on our website, and you waive the right to receive specific notice of each such change or modification. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of our website after the date such revised Privacy Policy is posted.

For the purpose of the General Data Protection Regulation (GDPR) and EU e-Privacy Directive; Privacy and Electronic Communications Regulations (PECR), our registration number is (09565202).

WHO WE ARE

We are (Vertical Group Limited). Our registered office is: (14 Hemmells, Laindon, Essex SS15 6ED ) and our company number is (09565202)

WHAT INFORMATION DO WE COLLECT FROM YOU?

We may collect information about you in a variety of ways including on our website, when you make a travel enquiry or a travel booking, through our social media channels, at our events, through competitions or prize draws we run, and via other forms of communication including email and direct mail.

The information we collect may include:

• If you subscribe to join our mailing list we will ask for information that may include your name, postal address, email address, telephone number, age, gender, occupation, details of holiday habits and details you are interested in receiving further information on.
• In addition, when you make a travel enquiry or booking, information gathered may include credit/debit card details or bank details, passport numbers of people travelling, visa information, health information and other personal data.
• Occasionally, we may offer visitors to our websites an opportunity to participate in a survey or competition. We may also run competitions and surveys in magazines, newspapers, radio, television, by direct mail, with third parties including on their websites and on other similar media. Information collected by Vertical Group Limited when you participate may include your full name, age, postal address, email address and telephone number.
• Some of our marketing activity may include a 'recommend a friend' promotion. In this case your details may be provided to us by somebody who knows you. The person who has passed your details onto Vertical Group Limited for this activity will need to advise you and have your permission to send your personal details to us. Your personal information will be handled in the way as detailed in this privacy policy.
• By accessing our website and social media channels, our servers may also collect derivative data about you, such as your IP address, your browser type, your operating system, your access times, the device you are using to view our sites on, and the pages you have viewed directly before and after accessing our sites.

WHY DO WE COLLECT THIS INFORMATION?

Having accurate information about you permits us to provide you with a smooth, efficient, and customised experience. Specifically, we may use the information collected about you to:

• Facilitate, fulfil and manage your travel booking, including liaising with third party suppliers such as airlines, tour operators and ancillary travel product providers.
• Notify you about updates and changes regarding your travel arrangements.
• Provide you with a tailored travel quotation.
• Compile anonymous statistical data and analysis for use internally.
• Deliver targeted advertising, newsletters, promotions and other information regarding our website, and business practices to you.
• Email you regarding your ongoing and future travel requirements.
• Send you relevant newsletters.
• Send you relevant communications by post to your given address.
• Contact you by SMS about relevant information.
• Generate a personal profile about you to make future visits to our website more personalised.
• Increase the efficiency and operation of our website.
• Monitor and analyse usage and trends to improve your experience of our website.
• Notify you of updates to our website, and booking conditions.
• Offer information on relevant new products, services, and/or recommendations to you.
• Perform other business activities as needed.
• Request feedback and contact you about your use of our website, and the service we provide you.
• Respond to customer service requests.

HOW WE USE YOUR PERSONAL INFORMATION

We may process, use or share information we have collected about you in certain situations as explained above.

With your consent
Where possible we will explicitly seek your consent to use your information for any purpose other than what it was collected for. By becoming a customer, we may also rely on another legal basis to process your personal information, such as having a Legitimate Interest. Before we do this, we will carry out a suitable test to ensure it is the appropriate lawful basis for processing your personal information, and it does not infringe your rights and freedoms. We will inform you if we intend to process your information in this way, and provide a simple method for you to opt-out of the communication if you wish to do so.

For Contractual Purposes
We may disclose only relevant information about you to uphold our contractual obligations to you as a customer in fulfilling your travel arrangements. This may include disclosing relevant personal information with third party businesses and organisations, including airlines, tour operators, travel ancillary providers, banking organisations, and public authorities such as customs/immigration. This may include transferring your data outside of the European Union.

By Law or to Protect Rights
If we believe the release of information about you or your business is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule or regulation. This includes exchanging information with other entities or fraud protection and credit risk reduction.

Third Parties
We will only share your personal data with third party businesses when there is a requirement to do so to fulfil our contractual obligations when processing your travel bookings. As a Data Controller we will take all suitable precautions to ensure your data is managed and processed in accordance with our own Privacy Policy when sharing your data.

For training purposes
If you telephone us, calls may be recorded for training and quality purposes. We will only share your personal information with our authorised travel service providers, and only as necessary to complete a transaction that you have specifically requested.

On our website
We may use cookies, tracking pixels, and other tracking technologies on our website to help customise our sites and improve your experience. A cookie is a small file that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can remember who you are. Cookies identify the computer you are using, not you personally.

On luxuryworldwide.com we use Google Analytics to understand which website pages you are visiting and to help improve the customer journey through the website and site effectiveness. This data allows us to improve the quality of your visit and develop programs, navigation and content that will be of interest to you. Google Analytics leaves cookies on your browser but this does not identify you personally.

We currently do not use third party cookies or web beacons. The website luxuryworldwide.com system is protected by firewalls. We collect information about your computer (not your name, address, email address or telephone number) through your permanent cookie file for the purpose of assessing the effectiveness of site content and traffic. This data allows us to improve the quality of your visit. By using our website, you agree to be bound by our Cookie Policy.

Internet-Based Advertising
Additionally, we may use third-party software to serve ads on our website, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimise your online experience with us.

You should be aware that getting a new computer, installing a new browser, upgrading an existing browser, or erasing or otherwise altering your browser's cookies files may also clear certain opt-out in/out cookies, plug-ins, or settings.